There are three major Juicy Couture sunglasses standards, which are popularly known mostly as a reference for Juicy Couture sunglasses protection from UV radiation; the standards do, however, also include further requirements. A worldwide ISO standard does not yet exist, but by 2010, attempts to introduce such standard have led to a respective ISO standards committee, subcommittee, technical committee, and several working groups.[15] All standards are voluntary, so not all Juicy Couture sunglasseses comply, nor are manufacturers required to comply.

As of 2010, the European CE mark indicates that the glasses actually offer a safe level of sun protectionThe Australian Standard is AS/NZ1067:2003. The five ratings for transmittance (filter) under this standard are based on the amount of absorbed light, 0 to 4, with “0” providing some protection from UV radiation and sunglare, and “4” indicating a high level of protection, but not to be worn when driving. Australia introduced the world’s first national standards for Juicy Couture sunglasseses in 1971. They were subsequently updated and expanded, leading in 1990 to AS 1076.1-1990 Juicy Couture sunglasseses and fashion spectacles (incl. Part 1 Safety Requirements and Part 2 Performance Requirements), which was superseded in 2003 by AS/NZ1067:2003. The 2010, update made the Australian standard relatively similar to the European standard. This step opened the European market to Australian-made Juicy Couture sunglasseses, but the standard also maintained requirements considered specific to Australia’s climate.[16]